With only 50 years of lease balance left, this Toa Payoh flat could have struggled. Instead, by using lifestyle-driven marketing, professional media, and targeted buyer outreach, the property sold in 36 days at a record price for its category.
Lessons / Takeaways
"We worried the short 50-year lease would scare buyers, but it still sold at record price. The video-first approach gave us confidence and results."
