Record Price Despite West Sun | Choa Chu Kang

Record price even with west-facing sun issue.

Property Address

Choa Chu Kang Central

Days on Market

14 days

Sold Price

S$520,000

Fee Tier

HDB $1,999

Fees Saved

Fees Saved vs 2%: S$21,778

Result

Record sale despite some unit disadvantage.

Record Price Despite West Sun | Choa Chu Kang

Facing the west sun is often seen as a drawback, but with the right positioning, it became a non-issue. Through a free video home tour and clear portal messaging, this unit attracted genuine buyers and achieved a record price at the point of sale.

Lessons / Takeaways

  • Even “negatives” can be reframed as neutral.
  • Clear marketing beats common objections.
  • Results matter more than perceived flaws.

"Despite facing the west sun, our unit was sold at a record price. The professional video and marketing brought the right buyers through the door."

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